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๐ŸŒฑ A note of thanks for our subscribers and some positive news from the year

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The Purpose Edit

Curated insights for business leaders who want to contribute to building a liveable future. Every fortnight we handpick the most interesting reads and resources from 75+ newsletters on strategy, innovation, and sustainability. We then lovingly wrap it all up with a digital bow, a sprinkling of systems thinking and a healthy dose of urgent optimism. Any business can be a force for good - and now is the time for wild but considered change. All hands on deck ๐Ÿ’ช

The Purpose Edit

Edition #31

2024 all wrapped up

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Hello Reader,

We don't know if you've observed the same thing, but we've certainly noticed just how quiet things have gotten this past week and a half. It seems that collectively, everyone is happy to bid 2024 adieu and calling it early.

It sure is understandable. What a year it's been.

And while aalllll the 'wrapped' lists are coming out and the best 'insert things here' of 2024, we figure, rather than buck the trend we're getting on board with all our favourite GOOD news, innovation and purpose stories from this year.

We're taking some downtime over the festive break while we recharge and then focus on our interstate relocation, as we'll be calling the Huon Valley in Tasmania home from mid-January.

Look for a rejuvenated Wild-Built team and revamped, value-packed, turned-up-to-11 Purpose Edit in your inbox in February.

Thanks for your support once again throughout the year. We've loved the comments, feedback and deep conversation these newsletters spark each fortnight. We can't wait to bring you extra actionable value in 2025.

Wishing you and yours a restful, joyful and safe festive season - however you celebrate the end of the year.

Tools down,

Adam & Melissa


Wanna book a chat with us in the New Year?

Jump into our calendars here - we'd love to hear about your priorities for 2025 and what's on your mind.

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2024 Roundup

We were excited to see that work at RMIT that we'd seen in 2023, utilising coffee grounds waste in concrete production was progressing. It moved beyond the research and into being trialled in footpaths in a local council. Hopefully, we'll see more success in 2025.

We have to put a sustainable beer story in. South Australian Bowden Brewing and Frigid Cloud joined forces to understand the impacts at every step of the brewing process and address them. By capturing some of the carbon dioxide produced during fermentation, bringing in more sustainable raw materials from local growers and diverting waste streams to a local mushroom farm as a growing medium they were able to make a more sustainable beer.

Showing us that renewables aren't just wind and solar and can keep supply going in the dark on a still day, Green Gravity has developed technology to generate energy by lowering heavy weights to spin a turbine. Even more exciting they've started a pilot trial at a decommissioned mine site.

โ€‹Seven countries were powered by more than 99% renewable energy. Albania, Bhutan, Ethiopia, Iceland, Nepal, Paraguay and the Democratic Republic of Congo generated their electricity using Solar, Wind, Geothermal and Hydro sources.

The Australian Government has released a National Circular Economy Framework with the ambition to double the country's circularity by 2035. This is a great signal that businesses that incorporate true circularity principles stand to win more government business. Though some critical enablers do rely on green tech that is yet to exist. Of course the big question will be how resilient it is in the face of a looming 2025 election is yet to be seen.

โ€‹Airiva shows that wind infrastructure can be aesthetically pleasing, by incorporating it into infrastructure. With huge potential across the built environment, this idea is exciting as it seems to overcome the need for more space - by cleverly reimagining the space we already inhabit.


We humbly acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and that sovereignty was never ceded. We pay our respects to the Turrbal and Yuggera people who are the Traditional Custodians of the lands where we live, learn and work in beautiful Meeanjin (Brisbane).

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PO Box 899, Bulimba, QLD 4171
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The Purpose Edit

Curated insights for business leaders who want to contribute to building a liveable future. Every fortnight we handpick the most interesting reads and resources from 75+ newsletters on strategy, innovation, and sustainability. We then lovingly wrap it all up with a digital bow, a sprinkling of systems thinking and a healthy dose of urgent optimism. Any business can be a force for good - and now is the time for wild but considered change. All hands on deck ๐Ÿ’ช